Yet, so many of us find ourselves in a painful gap—a space I call The Authenticity Gap. The Authenticity Gap is the distance between who we truly are and who we feel we need to be to succeed at work. It’s this gap that fuels self-doubt, imposter syndrome, and a deep sense of unfulfillment.
I’ve seen this firsthand. As a leader and Chief People Officer at companies like Shazam, Onfido, and bp Launchpad, I often felt like I wasn’t enough—like I had to prove something to fit in or succeed. But then I realized: the problem wasn’t me. The problem was a system that prizes conformity over individuality.
That’s when I decided to take ownership of my story. I began closing my own Authenticity Gap, learning to value who I was—not despite my differences, but because of them.
And this shift changed everything. It’s this journey—my lessons, struggles, and lived experiences—that inspired the creation of the Bloom Method.
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It’s a space for women and teams to reconnect with their authenticity. We’re not about titles, status, or power plays. We’re about building a profoundly positive environment where you can step into your true self—fully, unapologetically, and boldly.
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Yael Harel
VP People, Transreport
“Ruth, you've managed to create the most authentic, pressure-free, inclusive, supporting, empowering and optimistic platform for women I've come across!
The space you give everyone to be themselves, the good you see in everyone is inspirational and enables personal transformation. I have been able to refine my personal voice and the way I can drive influence. I was missing a structure, framework- and you've supported me with your guidance and tools.
Leigh Scholefield
Founder, Goose Lane
“Before I started working with Ruth I felt stuck, cornered, reactive and lacking voice
Her thoughtful perspective on everything from corporate experiences to holistic toolkits is one of a kind. The Bloom community is brimming with caring, bright minds who truly support one another and share ideas and experiences, I look forward to each session.
Hanna Smith
Chief People Officer, Tillo
“I joined Bloom at a pretty tough time for me professionally and personally.
Ruth was a great inspiration for me and helped me see the wood for the trees. It was a privilege to be guided by someone so compassionate and dedicated. I’d strongly recommend working with Ruth!
Krutika Srinivasan
People Ops Manager, Nothing
“What I love about Bloom is there are women at different levels in their career who are having similar challenges and struggles.
This makes you feel less lonely and helps to validate your feelings and experiences. But, this also means you get insights on things you are facing from different perspectives, and that is so powerful.
Kirsty Power
Head of People, Lantum
“Ruth is an incredibly inspiring coach who champions self-belief and empowers women to embrace their inner confidence.
She has a remarkable ability to help you recognize your own strengths and be proud of who you are. One standout example of her support was guiding me through my 'Casefile of Excellence'—an exercise that allowed me to truly appreciate all the incredible things I’ve achieved in my career. Ruth brings her own personal experiences into her coaching, making her guidance both authentic and deeply relatable.
Nat Harmon-Tatton
Director of People, Polaris Software Ltd
“The Bloom community is unlike anything else I’ve come across.
Ruth has curated a space of brilliant, professional, powerful yet vulnerable humans who just want more and better for themselves and each other. There’s an insatiable curiosity in the room every time and an ever present willingness to share. I feel very lucky to be part of it and credit it for so much of how I got to this point in my career and feeling comfortable in who I am.’
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