Bloom: Where heart-centred women learn how to go from self doubt and burnout to confidently stepping into the most courageous, authentic season of their career
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33 DAY FREE TRIAL | NO OBLIGATION
JOIN FREE FOR 33 DAYSDo you feel like you're constantly wearing a mask at work, hiding your true self?
Perhaps you’ve climbed the ladder to director or VP level, yet you still struggle with feeling like an imposter and self doubt
You’re curious about exploring new roles in your career, but worry you'll have to sacrifice your authentic, heart centred self to get there
You work tirelessly for others, often to the point of burnout, but struggle to set boundaries or prioritise your own wellbeing
Deep down, you know you're capable of so much more, but fear of rejection or not being 'enough' holds you back
You yearn for a sense of peace and ease in your career, but find yourself constantly striving and overthinking
You've tried self-help books, leadership programs, and attended classes, but that nagging feeling of discontent persists
If this is you, sis, you are not alone, and you are not the problem. The real problem is something I call 'The Authenticity Gap'
The Authenticity Gap = the space between who you truly are and who you think you need to be to succeed in the world of work
Society has conditioned us to believe that success at work means adopting a traditionally masculine approach - aggressive, competitive, and emotionally detached.Â
But for heart centred women like us, this creates an internal conflict.
We're taught that our feminine qualities - empathy, intuition, and collaboration - are weaknesses at work. So we put on a mask, hiding ourselves to fit the mould of what we think a successful leader should be.
This produces a gap between who we really are and how we show up at work. We feel this gap as constant self doubt, imposter syndrome, and the nagging feeling that we don't quite belong.
Sometimes we feel confident and aligned, only for that feeling to fade when faced with a new challenge. And as long as we're caught in The Authenticity Gap, we can never truly thrive or reach our full potential.
Instead, we're living a divided life - successful on paper, but unfulfilled at our core. We achieve goals that society tells us to value, but they don't bring the satisfaction we expected.
The Authenticity Gap stands between you and the career you truly desire - one where you lead with confidence and heart, achieve goals without sacrificing your well-being, and feel fulfilled by your work.
That’s why I’m so thrilled to invite you to…
Bloom: Where you learn how to bridge this gap, grow your confidence, and dare to step into your most authentic season of your career
Bloom isn’t like any other career and leadership program. It doesn’t focus on titles, status and power over people. Instead, it’s a profoundly positive community space for heart-centred women who want a step-by-step path to career success without sacrificing their authenticity.
Feel connected and supported
Join a rebellious, pioneering community of women who get it. Say goodbye to loneliness and hello to inspiration, connection, and support!
Real strategies, real results
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Get access to actionable, pragmatic strategies and tools that help you overcome unique challenges in your workplace and life, with a step by step roadmap to developing your potential (no burnout here!).
A focus on the whole you
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Success isn’t just about climbing the ladder and making money. It’s about creating a life and career that’s joyful, peaceful, inspiring, healthy, and rich in every way.
Meet some of the women in Bloom
“I learned how to be courageous in everything I do, including asking for what I want”
As someone whose greatest limitations are confidence and self-belief, Bloom helped me take huge strides forward with both. By understanding better who I am at my core and what I want, I learned how to set boundaries, become more comfortable with making mistakes, speak up, tackle perfectionism, manage difficult stakeholders and be courageous in everything I do, including asking for what I want.
Natasha, People Director
"Now I really see the value that I bring and feel proud of my achievements"
What I love about Bloom is that there are women at different levels in their careers who are having similar challenges and struggles as you. This makes you feel less lonely and helps to validate your feelings and experiences. But, this also means you get insights on things you are facing from different perspectives, and that is so powerful. The biggest thing I have gained from Bloom is my self esteem, the Casefile of Excellence was life changing for me, now I really see the value that I bring and feel proud of my achievements.
Krutika, People Operations Manager
Bloom provides you with the mindsets, strategies, and support you need to:
Banish self doubt and feeling like an imposter
Confidently speak up at work and step into roles you once thought were out of reach.
Embrace your authentic, heart centred leadership style
Be yourself without sacrificing career advancement or respect from colleagues.
Master the art of setting boundaries
Wave goodbye to burnout and incessant people pleasing while achieving more than ever before.
Unlock your true potential
Get the pay and respect you deserve in a career that feels aligned, instead of constantly striving and overthinking.
Develop unshakeable confidence
Voice your ideas and make decisions with clarity, even under pressure.
Attract opportunities that resonate with your authentic self
Work with greater job satisfaction without sacrificing financial rewards.
Overcome challenging workplace relationships
Turn difficult conversations into opportunities for growth and collaboration.
Grow with a powerful network of like minded women with brains, heart and spirit
Surround yourself with like minded women who inspire you to grow.
All so you can thrive as your authentic self at work now, not someday
The Bloom Method overview
Six steps to authentic career success
The secret behind why Bloom works so well is because you’re using a powerful step by step system that closes the 'Authenticity Gap' – the gap that stands between you and the career you truly desire.
The system is self paced, so it fits seamlessly into your busy life.
Plus, you're not alone as you work through the Bloom Method.Â
Because surrounding these six steps is a supportive coaching community and regular live calls, giving you real-time guidance and connection.
This unique blend of self-paced learning and live support means you get the flexibility you need with the accountability and support to truly thrive.
Here’s how the Bloom Method works when you get started today
01
BELIEFS
UNVEILING YOUR AUTHENTIC LEADERSHIP VOICE
First, we’ll dive deep into your core beliefs and values. You’ll challenge the limiting thoughts that hold you back and use powerful reframing techniques so you shed old doubts and step into your truth. The result? You'll quickly emerge with a clear understanding of who you truly are and what you stand for, feeling confident to bring your whole self to work.
02
LOVE
IGNITING YOUR SELF BELIEF AND LEADING WITH LOVE
Ever struggle with self doubt? Not any more. I’ll walk you through my 'Casefile of Excellence' process so you build unshakeable confidence and learn how to lead from a place of authenticity and compassion.
03
OWNERSHIP
MASTERING CONFIDENT DECISION MAKING AND EFFECTIVE COMMUNICATION
Building on your newfound self awareness, you'll develop skills to own your power and voice. You'll learn strategies on how to make decisions with clarity, even under pressure. And I’ll teach you how to communicate authentically, so you turn challenging conversations with difficult colleagues or stakeholders into opportunities for growth.
04
OPERATING SYSTEM
CREATING SUSTAINABLE SUCCESS WITHOUT BURNING OUT
Next, you'll revolutionise your approach to work and life. Together, we'll identify your struggles with boundaries and provide practical tools to master the art of saying 'no'. You'll develop a personalised system that allows you to achieve your goals while prioritising wellbeing. This sets the stage for sustainable success – banishing burnout forever!
05
MANIFESTATION
DISCOVERING YOUR PATH AND ATTRACTING ALIGNED OPPORTUNITIES
If you’re unsure about what career moves you should make next, this step will give you all the clarity you need. I'll guide you through exercises to uncover what truly resonates with your authentic self. Naturally, you’ll begin attracting opportunities that feel genuinely fulfilling and right for you. And you’ll achieve the pay, freedom, and happiness you deserve.
06
BLOOM.
EMBRACING YOUR AUTHENTIC LEADERSHIP STYLE AND STEPPING INTO THOUGHT LEADERSHIP
In this last step, you’ll finally wave goodbye to burnout, self-doubt, and pretending to be someone you're not, forever. You’ll cement strategies to maintain your newfound confidence and work life balance. And you'll fully step into your authentic, confident, heart-centred leadership style.
The total value of just the core training is $1850
What else is waiting for you inside Bloom
The Bloom Method is just the beginning. Because inside the members' area, you'll also discover a constantly growing pool of bonuses that’ll help you develop your skills and build a career that’s uniquely you.Â
Comprehensive career toolkit (value $250)
This toolkit includes invaluable workbooks, scripts, and templates that help you close your 'Authenticity Gap'. Master challenging conversations, negotiate pay rises, and give effective feedback with confidence. It’s your secret weapon for authentic career success.
Plus:
Weekly live group coaching (value $3000+)
Accelerate your growth with live weekly calls where no question is off limits. Surround yourself with like minded women facing similar challenges and get personalised guidance to overcome your obstacles.
Inclusive Bloom Together community (value $600)
Step into a safe, supportive space where you can be your true self. Share openly, ask 'silly' questions, and lift each other up. This is where lasting connections are forged and powerful transformation happens.
Expert leadership sessions (value $1000)
Gain insider knowledge from top industry leaders who've walked in your shoes. These exclusive sessions cover everything from career strategies to work-life balance. You’ll get real world insights to hit new levels of wealth, joy, and freedom, all while you show up as your authentic self.
In Bloom, you're not just getting a program – you're gaining a complete career transformation system.
Including: The Bloom Method, expert led live coaching, a supportive community, and a wealth of resources designed to fast track you into a career that feels as good as it looks.
“Sounds great, but will Bloom actually work for me?”
Women like you across the world say it will.
"Ruth was a great inspiration for me and helped me see the wood for the trees"
I joined Bloom at a pretty tough time for me professionally and personally. Ruth was a great inspiration for me and helped me see the wood for the trees. It was a privilege to be guided by someone so compassionate and dedicated. I’d strongly recommend working with Ruth!
Hanna, Chief People Officer
“Ruth is a remarkable coach who helps me embrace my strengths and overcome challenges”
Ruth is a remarkable coach who helps me embrace my strengths and overcome challenges. Under her guidance, the Bloom community fosters personal growth and self-discovery in a supportive environment. I wholeheartedly endorse Ruth and Bloom as beacons of inspiration and empowerment.
Joanne, HR Business Partner
"I now can't be without the Bloom Together community"
The Bloom Together community is brimming with caring, bright minds who truly support one another and share ideas and experiences, I now can't be without them and look forward to each well planned live session each week. Ruth's thoughtful perspective on everything from corporate experiences to holistic toolkits is one of a kind.Â
Leigh, Founder
Hello beautiful human, I am your guide and soul sister, Ruth Penfold.
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I’m the founder of Bloom and a former leader at Shazam, Onfido, and bp Launchpad. For years, I struggled with feeling like an imposter, battling burnout, and the pressure to conform to the masculine environment around me. I found myself holding back in meetings, struggling to self advocate, and constantly trying to people please.
After 15 years of pretending to be someone I wasn’t at work, I finally found the tools to embrace my authentic self and lead from the heart.
Now, it’s my mission to help other women achieve their career dreams faster by stepping into their authentic selves. As I say, "When one woman steps into her power, it inspires others to do the same."
Are you ready to step into your power with Bloom...?
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Start the six step Bloom Roadmap.
Plug into the community.
Say hello to a career that's uniquely, powerfully you!
To get started with the six step Bloom Method and instant access to all the above – plus invitations to private events and special opportunities throughout your time in Bloom – your investment is ludicrously low.
For the next 33 days, you’ll pay $0.
Then, in 33 days' time, if you choose to stay in Bloom, you'll have two flexible payment options to choose from. You're in control – cancel anytime, stay for as long as you need. Bloom adapts to your journey.
Your path to an authentic career starts here
Why 33? 33 is considered a "master number." It radiates harmonious and caring energy, helping others and fostering unity. It also promotes creativity and expression.
I LOVE THAT, I WANT TO SIGN UP TODAY FOR FREEMore testimonials for Bloom
“I feel more confident and authentic as a leader.”
I'm so glad I decided to join Bloom. Ruth is really inspirational. I feel more confident and authentic as a leader. I understand myself better now and feel more comfortable being kinder to myself for areas I still need to improve on. I'm excited to put into practice the things I've learned. I also met some amazing strong women!
Charlotte, Founder
"Bloom really helped me to build confidence and remind myself who I am"
I felt really stuck before signing up, but knew I wanted to get a new role that felt aligned and exciting. Bloom really helped me to build confidence and remind myself who I am, what is important to me and what I can offer. It really felt like a safe space. I just started a new role that aligns with my values and can't wait to use my new skills.
Sarah, Product leader
“I communicate with greater influence and clarity”
I signed up to Bloom to build inner confidence, to feel worthy of being in the room and to take up space. It gave me exactly that. I now feel able to communicate with greater influence and clarity. It is a brilliant course, jam packed with valuable content and materials. Ruth has a personable and authentic style that really elevates the sessions.
Lucy, Founder
Is Bloom right for you?
Bloom is for women with brains, heart and spirit who want to grow their confidence, banish burnout, and embrace authenticity so they can feel truly fulfilled at work.
You might be wondering if Bloom is the right fit for your specific situation.
Ask yourself these questions:
- Do you feel like you're constantly wearing a mask at work, hiding your true self?
- Are you yearning for different, whether a bigger role or a shift in what you are doing, but worried about sacrificing your authenticity?
- Do you struggle with self doubt and feeling like an imposter, even after achieving significant career milestones?
- Are you battling burnout from constantly trying to prove your worth in a masculine dominated work environment?
- Do you want to lead with both empathy and authority, but feel these qualities are often at odds in your workplace?
- Are you seeking a supportive community of like minded women who understand your unique challenges?
- Do you believe in the power of authentic, heart centred leadership to drive both personal fulfilment and professional success?
If you answered yes to 3 or more, Bloom is perfect for you!
Bloom is NOT for you if:
- You're looking for a quick fix or overnight success formula
- You're unwilling to challenge your current beliefs and step out of your comfort zone
- You prefer a highly competitive, cutthroat approach to career advancement
- You're satisfied with maintaining the status quo in your career
- You think leadership is about titles, money, and power over people
Bottom line: Bloom is designed to help you bridge the Authenticity Gap, so you can grow your confidence, banish burnout, and step into the next stage of your career as your whole, authentic, self.
So that's the accelerator, the exclusive masterclasses, the group coaching, the scripts, the templates and soooo much more, yours today for either:
