[verb]
The continuous and beautiful process of becoming, each season finding new ways to step into all that you are
Empower yourself with everything you need to stop feeling like an imposter and thrive in your career
Bloom is a progressive leadership methodology originally created for women, but now also shared with mixed teams. We empower you through courses, coaching, and community.
Grab our free ‘Casefile of Excellence’ exercise to shortcut your way to improved confidence and self esteem in just 20 minutes
YOU ALREADY HAVE ALL THE CONFIDENCE YOU NEED, YOU JUST DON’T ALWAYS FEEL SAFE ENOUGH TO EMBODY IT IN THE WORKPLACE.
CREATING A FULFILLING AND ALIGNED CAREER MEANS STEPPING UP AND RECLAIMING THAT CONFIDENCE AT A SOUL LEVEL.
IS IT YOUR TIME TO BLOOM? LET'S FIND OUT...
Are you a woman in HR who knows you are destined to take up more space at work?
Are you struggling to embody the confidence to grow in your career?
Are you living the cycle of burnout and finding it hard to set (and keep) boundaries?
THEN YOU ARE IN THE RIGHT PLACE
WHAT IS BLOOM?
Bloom is a progressive leadership methodology for women. Bloom empowers women through courses, coaching, and community.
But, Bloom isn't just a methodology, it's a movement.
It's a way of being that takes women on a journey to unapologetically create the career they truly want, and lead with confidence, authenticity and a clear sense of purpose.
Bloom also delivers powerful workshops for companies and teams.
BLOOM IS FOR YOU IF
You often feel held back by your own self doubt, feel like an imposter and struggle to find the confidence to speak up
You are determined to create a career that fulfils you and sees you operating in your zone of genius, getting paid your worth
You are living the cycle of burnout, and find it hard to create balance and figure out the boundaries that best support you
You know you are great at what you do, but feel like you need to work on your assertiveness and strategic thinking
IN BLOOM YOU WILL LEARN
WHY IT MATTERS
We have had enough.
We exist as women in a broken system that wasn’t made for us. The challenge is, that those that benefit from the system as it stands will never be the ones to change it.
That means it is up to us, to find our voices and use our hearts to elevate the collective consciousness in the workplaces and communities we belong to.
And this truly matters.
According to McKinsey, 53% of women surveyed say their stress levels are higher than they were a year ago, and 46% feel burned out.
Women only occupy 24% at C-Suite level, just 4% are women of colour. HR is often still not invited to the top table, yet our leadership is needed to create workplaces where humans truly thrive.
It is up to us to change it. And it starts with you.
C-SUITE LEVEL
Only 24% at executive level currently are women, just 4% being women of colour.
EXPERIENCE BURNOUT
More than 46% of women are experiencing burnout, sometimes on repeat.
LEAVING ROLES
More than 40% of women are leaving roles due to lack of promotion or pay rises.
HEAR FROM SOME OF THE WOMEN IN BLOOM
"Now I really see the value that I bring and feel proud of my achievements"
What I love about Bloom is that there are women at different levels in their careers who are having similar challenges and struggles as you. This makes you feel less lonely and helps to validate your feelings and experiences. But, this also means you get insights on things you are facing from different perspectives, and that is so powerful. The biggest thing I have gained from Bloom is my self-esteem, the Casefile of Excellence was life-changing for me, now I really see the value that I bring and feel proud of my achievements.
Krutika, People Operations Manager
“I learned how to be courageous in everything I do, including asking for what I want”
As someone whose greatest limitations are confidence and self-belief, Bloom helped me take huge strides forward with both. By understanding better who I am at my core and what I want, I learned how to set boundaries, become more comfortable with making mistakes, speak up, tackle perfectionism, manage difficult stakeholders and be courageous in everything I do, including asking for what I want.
Natasha, People Director
"I now can't be without the Bloom Together community"
The Bloom Together community is brimming with caring, bright minds who truly support one another and share ideas and experiences, I now can't be without them and look forward to each well planned live session each week. Ruth's thoughtful perspective on everything from corporate experiences to holistic toolkits is one of a kind.
Leigh, Founder
“Ruth is a remarkable coach who helps me embrace my strengths and overcome challenges”
Ruth is a remarkable coach who helps me embrace my strengths and overcome challenges. Under her guidance, the Bloom community fosters personal growth and self-discovery in a supportive environment. I wholeheartedly endorse Ruth and Bloom as beacons of inspiration and empowerment.
Joanne, HR Business Partner
WOMEN IN BLOOM ARE FROM TOP COMPANIES INCLUDING
OTHER WAYS TO WORK WITH BLOOM
BLOOM 1:1
We will deep into your specific situation together and create a solution that works for you, whether that means coaching or mentoring. Packages are available for either 3 or 6 months and available to all regardless of gender and role.
BLOOM FOR TEAMS
If you are interested in exploring Bloom for your team, we offer a range of workshops, coaching and programmes to support all (not just for women). We can also advise on culture changes you might need to undergo to set women up for success.
“Thank you for delivering this insightful and humble training to our business. Ruth absolutely rocked our session with her awesome energy and empathy. I haven’t seen such a participative session in a very long time - which is not an easy task especially virtually.”
MAURA SABAT
HEAD OF TALENT AND EMPLOYEE EXPERIENCE, NASH SQUARED
OUR MANIFESTO
We are the brave, the balanced and the bold.
We amplify our voices, embrace our worth, and flourish in every season.
We unapologetically bring love into the workplace. We create thriving cultures that support everyone to win. We use our creativity and resourcefulness to create real change.
Our difference is our super power.
Brave, balanced, bold. We Bloom.
WE DANCE LIKE NOBODY'S WATCHING
Finding our most authentic voice, sharing our wild ideas and unleashing our creativity with fear as our ally rather than foe.
WE ALWAYS CHOOSE LOVE
Building powerful bonds and cultivating community. Seeing the inherent value in each and every human that crosses our path, including ourselves.
WE LIVE COURAGEOUSLY
Taking the time to learn who we are and what we want so that we can make the bold moves that shift us into the most authentic version of ourselves.
WE TAKE OWNERSHIP
Claiming response-ability over your life, setting boundaries with yourself and others to avoid burnout and building the life you have always dreamed of.
Meet Ruth Penfold, Founder of Bloom. Ruth is on a mission to empower women to craft the career they really want on their own terms, and truly bloom in their career without the weight of imposter syndrome and the burden of burnout.
READ MORE
FREE MICRO MASTERCLASS FOR WOMEN STRUGGLING WITH SELF DOUBT
The self esteem glow up
Discover how our ‘Casefile of Excellence’ exercise shortcuts your way to improved confidence and self esteem in just 20 minutes
IT'S YOUR TIME TO BLOOM
It is time for a new breed of leadership, one that comes from being authentically you.
Bloom will help you to reclaim confidence, stop feeling like an imposter and create your dream career.
Find out how below.
