About Ruth

“My mission is to help women embrace their cyclic nature as a source of strength, wisdom, and self-mastery, and redefine how we lead and thrive in a man-made world.”

For years, I tried to lead like the world told me to—focused, tough, and relentless. But deep down, I felt disconnected from myself.

Ruth Penfold smiling

I pushed through burnout, silenced my intuition, and measured my worth by external achievements. It was a way of surviving, not thriving. And I knew I wasn’t alone.

Through years of reflection, research, and growth, I began to see the power of our cyclical nature—how women experience seasons of energy, creativity, and introspection. It was a game-changer, not just for me, but for how I saw leadership. I realized that the key wasn’t about competing in masculine-dominated spaces but embracing the traits that make us different and powerful. That’s how the Bloom Method was born.

Inspired by the archetypes of the Explorer, Creator, Alchemist, and Visionary, I guide women to unlock their full potential.

These archetypes reflect the natural cycles we experience—whether through our bodies, the seasons, or the phases of our lives—and help us connect deeply with ourselves and others. Bloom is about more than career growth; it’s about reconnecting with what makes us human and creating lasting change in how we show up in the world.

I know how hard it is to break free from the patterns that keep us small, but I also know what’s possible when we do. I believe leadership is about showing up fully—empathetic, intuitive, bold, and purposeful. It’s not about pushing harder but leading in a way that feels right for you. My mission is to walk beside you on that journey, helping you reconnect with your power, rediscover your vision, and lead with authenticity.

We all have different archetypes within us:

The Explorer

( the curious one )

Confident, motivated and playful. This archetype is about exploring potential, experimentation, and trying new things.

The Creator

( the magnetic one )

Magnetic, radiant and creative. This archetype is about attracting opportunities, collaborating with others and letting your creativity flow.

The Alchemist

( the truth teller )

Incisive, intuitive and tender. This archetype is about slowing down for deep reflection, meeting your needs, questioning and making decisions.

The Visionary

( the wise one )

Wise, purposeful and powerful. This archetype is about deep honouring, aligning with your purpose and claiming back your power.

Testimonials

“Ruth is an extraordinary coach for any woman ready to step into her full power

With her sharp intuition, deep expertise, and masterful coaching techniques, she helped me gain clarity and confidence in who I am, the value I bring to the world, and the direction I want to take my business—and ultimately, my life. Her guidance has been truly transformative, and I can’t wait to continue this incredible journey with her!

Shivani Pathak, Founder, Next Gen Money Coach

Step into your power with our career archetype quiz

Uncover which archetype—Visionary, Explorer, Creator, or Alchemist—best reflects your unique energy and strengths in your career season.

This quiz isn’t just about answers; it’s a journey to unlock your innate wisdom, bold ambition, and transformative potential. Whether you’re ready to craft a lasting legacy, break free with fearless adventure, ignite your creative spark, or turn challenges into opportunities, our quiz will help you embrace your true self and shine even brighter.

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